Published August 2006

Report: Hiring
to continue at good clip

By Kimberly Hilden
SCBJ Assistant Editor

An employees’ market — that is what Snohomish County has become in recent months, said a local official with Manpower Inc.

“We have more open orders now than we have had in the last couple of years. It’s just that we can’t find employees,” said Jill Olinger, Everett branch manager for the employment services company. “Anyone that wants a job in this market can have a job.”

Manpower refreshes brand

Manpower Inc. earlier this year completed a companywide re-branding effort, complete with a new logo, marketing materials and advertising campaign, according to officials of the employment services company.

As part of the re-branding process, Manpower has streamlined its brand structure from more than 200 international brands to five representing all of its service offerings. The brands are Manpower, Manpower Professional, Elan, Jefferson Wells and Right Management.

As for the logo, gone is the little blue man, replaced with five oval shapes in five different colors to create the initials “M” and “P.”

“This is the first time that Manpower has undergone an extensive re-branding process since the company was founded in 1948,” said Jeffrey Joerres, chairman and chief executive of the company. “The refreshed brand respects our heritage as the innovator and though leader in the temporary staffing industry while celebrating our evolution to a full-service employment services company.”

That’s especially the case in the manufacturing and construction industries — “by far our biggest request,” she noted.

Olinger’s on-the-job experience is mirroring Manpower’s Employment Outlook Survey for the third quarter, with Everett/Lynnwood area employers expected to hire at a good clip through September.

According to the survey, 40 percent of the companies interviewed plan to hire more employees; 10 percent expect to reduce payrolls; and 50 percent expect to maintain the status quo.

That compares with the survey’s findings for third quarter 2005, when 33 percent of companies surveyed planned to hire more employees, and 20 percent intended to cut back.

The Manpower survey found that job prospects for the Everett/Lynnwood market were strongest in construction, manufacturing, transportation and public utilities, services and public administration.

Reduced staffing levels were expected in the finance, insurance and real estate industries, while employers in wholesale and retail trade voiced mixed hiring intentions. Education hiring was expected to remain unchanged, according to the survey.

Nationwide, 31 percent of U.S. employers expect to hire during the third quarter; 6 percent expect to reduce staff levels; 57 percent expect no changes in employment; and 6 percent are undecided about their hiring plans, the survey found.

Through June, Snohomish County enjoyed a 4.5 percent jobless rate. That compares with a 4.9 percent jobless rate the year before.

To meet the needs of area employers, Manpower is taking advantage of job boards, fliers, unemployment offices and other means to attract potential job candidates.

“What we are doing is just actively recruiting all over,” Olinger said.

The Manpower survey, now in its fifth decade, is based on interviews with nearly 16,000 public and private employers in 470 markets across the country.

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© 2006 The Daily Herald Co., Everett, WA