Introduction
Line screens, angles, halftones and film specifications
Color and trapping
How to contact us

Introduction
These printing specifications apply to all The Daily Herald Co.'s print publications: The Herald, the Enterprise weekly newspapers (with zoned editions for Lynnwood, Edmonds, Mountlake Terrace, Lake Forest Park, Mill Creek and Shoreline), Pickle Press, Everett Navy Dispatch, TV Week and the monthly Snohomish County Business Journal.

Display Advertising supplied in camera-ready (paper or reflective material), film negative or digital format will be accepted for publication as long as the material meets the following criteria. These guidelines are designed to ensure that your advertising will be published accurately and with optimal reproduction quality.

All products are printed on a high-speed offset web press on standard newsprint. Ad-Litho CMYK process color inks are used exclusively. The Herald's Prepress environment is entirely Macintosh based.

Back to the top/Production Specifications/Digital-ad Specifications

Line Screens, angles, halftones and film specifications
— Camera-Ready: 85 line screen
— Film Negative: 100 line screen
— Digital files will be imaged at 85 or 100 line screen
Film Negatives: Right Reading, Emulsion Down, 4.1 density
— Press Dot Gain: 36%
— Scanning Resolution: B&W Line Drawing or bit map: 600 dpi; B&W or color photos/graphics: minimum 180 dpi
— Camera-ready halftone highlights should be 9 to 11%; maximum shadow 84-86%
— Film or digital halftone highlights should be 1 to 3%, maximum shadow 88-90%.
— Printing Ink Setup: SWOP Newsprint with 36% dot gain

Back to the top/Production Specifications/Digital-ad Specifications

Color and trapping
— All colors must be provided in CMYK Process format. Pantone colors and Spot colors must be converted to CMYK. Ask your sales representative for a color and tint color sample chart.
— Screen Angles: Cyan 15 degrees; Magenta 75 degrees; Yellow 0 degrees; Black 45 degrees.
— Overprint all black type that is less than 18 point size.
— Reverse type from a color background must be 10 points or larger, and should only be reversed out of areas with at least 70% tone value in black, magenta or cyan (or combination of those inks).
— Trapping or choking art elements: minimum .5 point. Set type larger than 18 point with a minimum .5 point choke or spread
— Maximum Ink Coverage: 240% Two secondary colors should not exceed 75% each. Any single color not intended to print solid should not exceed 80%. When building colors using CMYK process inks, refer to the sample color and tint chart, available from your sales representative.

Back to the top/Production Specifications/Digital-ad Specifications

How to contact us
For additional information, please contact your sales representative or The Herald's advertising sales and support department at 425-339-3030.

Back to the top/Production Specifications/Digital-ad Specifications